Jordan Lee has returned to WYMS Radio Milwaukee as senior director of programming, Executive Director Maxie Jackson announced Thursday.
Lee will lead the development of innovative products aimed at attracting new listeners, including to HYFIN — Radio Milwaukee’s Urban Alternative service — a digital platform found at HYFIN.org and on 88.9FM HD2. Lee also will lead the development of Uniquely Milwaukee podcasts, as well as new live events aimed at enhancing music discovery, both in Milwaukee and nationally.
“We are thrilled to have Jordan Lee back at Radio Milwaukee for what is a new era for us all,” Jackson said in a statement. “His passion for music and dedication to our community align perfectly with our station’s mission. With Jordan at the helm, we look forward to delivering an even richer musical experience for the audiences we serve.”
“Radio Milwaukee has always held a special place in my heart, and I’m honored to be back in this new role,” Lee said in a statement. “Music discovery is something I’m deeply passionate about, and I can’t wait to explore new horizons and find new ways to connect with our community.”
Lee first joined Radio Milwaukee in 2008 as morning show host and, three years later, moved to assistant program director before becoming program director and station director. In January 2022, he joined Paragon, for which he had previously served as a consultant, full time. Radio Milwaukee is a consulting client of Paragon.
At Paragon, Lee worked with some of the country’s top-performing non-commercial radio stations and, through Paragon’s work on the Urban Alternative initiative, was tapped by the Corporation for Public Broadcasting (CPB) to identify and report on their best practices, as well as the best practices of Radio Milwaukee.
Lee remains actively involved in radio consulting with Paragon and will continue to serve on the board of directors for the Public Media Content Collective (PMCC).
“Radio Milwaukee listeners can anticipate a fresh wave of music discovery as I focus on transformative growth for the station,” Lee said in a statement. “I’m deeply excited to be part of it.”