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Rolando de León joins UWCU as Milwaukee DEI & community engagement director

Rolando De León via LinkedIn.

UW Credit Union (UWCU) announced in a press release Tuesday that it has hired Rolando De León as its Milwaukee Director of Diversity, Equity and Inclusion (DEI) & Community Engagement. De León started in his role December 11, 2023, and replaces Jaimes Johnson, who retired in fall 2023.

De León comes to the credit union from Froedtert Health, where he worked in the Diversity, Equity and Inclusion department for two years. In addition, he has more than 16 years of experience working in higher education at Waukesha County Technical College’s Multicultural Resource Center and the University of Wisconsin Whitewater CEPS – Future Teacher Program. During his tenure, he encouraged financial conversations with students, staff, and the community by empowering them with money management skills and providing one-on-one financial coaching.

“Rolando’s roots in Milwaukee and track record of success in DEI are key to elevating this role,” UWCU VP of DEI & Community Engagement Sheila Milton said in a statement. “His history of developing collaborative partnerships, facilitating DEI education and demonstrating the results of that work through scorecards and reporting are all skills we will benefit from at the credit union.”

At UWCU, De León aspires to leverage his experience to help bridge equity gaps in the Milwaukee region. Primary responsibilities include serving as an ambassador for UWCU within the Milwaukee market and increasing brand awareness by building mutually beneficial relationships within the community.

“Milwaukee, the largest city in Wisconsin, has a rich history of immigration and cultural diversity. However, the city still faces several challenges in diversity, equity, and inclusion,” De León said in a statement. “Disparities in education, employment, housing and criminal justice are among the main issues. Building strong relationships with colleagues and members, and demonstrating a shared commitment to the Milwaukee community through sponsorships, volunteering and other partnerships, are my primary objectives.”

De León will be headquartered at the Milwaukee office on Mayfair Road.