Red Shoes Inc. wins PR Daily’s 2023 Media Relations Award for Exclusive Content Strategy

Red Shoes was recognized for its pitch of the story of a young boy in a wheelchair competing in his first half-marathon.

Red Shoes Inc., a Wisconsin-based,full-service strategic communication firm, announced Monday that it has been named a winner in PR Daily’s 2023 Media Relations Awards. The Exclusive Content Strategy category recognizes the best in the public relations business for providing exclusive stories to media outlets through strategic outreach that resulted in national coverage.

The company was recognized for its Fox Cities Marathon Campaign and its strategic placement of the story of a young boy in a wheelchair who was running his first half-marathon with his grandfather and father. After Red Shoes pitched the story exclusively to the local network TV media sponsor of this event, the story gained national attention, ultimately ending with the boy receiving a racing wheelchair, training with local track coaches and wheelchair training equipment.

“Red Shoes Inc. is thrilled to be the recipient of PR Daily’s 2023 Media Relations Award for its Exclusive Content Strategy category,” Red Shoes vice president Maria Nelson said in a statement. “Winning this prestigious national award is a testament to our team’s ability in crafting innovative and impactful media relations campaigns for our clients. We are truly honored to receive this recognition and look forward to continuing to deliver premium, results-driven services to clients.”

Organized by PR Daily, the Media Relations Awards recognizes excellence in media relations and strategic communication nationwide.

Finalists in this year’s program were honored at a special industry event on Friday, Dec. 15, 2023 at the prestigious National Press Club in Washington, D.C., where category winners were also revealed.

“Congratulations to Red Shoes Inc.,” Brendan Gannon, senior marketing manager for Awards Programs at PR Daily, said in a statement. “This recognition reinforces your commitment to delivering compelling and strategic media relations campaigns that make a lasting impact.”

“Our team is thrilled to be honored with the Exclusive Content Strategy Award,” media specialist Raquel Lamal said in a statement. “Public relations is at its best when it can make a positive impact on someone’s life and that is what happened with this story. This award signifies Red Shoes’ out-of-the-box approach to working with media to generate local and national coverage for our clients and truly make a difference for those around us.”

Red Shoes Inc. has been recognized for its accomplishment in a special write-up on PR Daily’s news website.