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UWGB launches online course for Applied AI certificate

UW-Green Bay’s new Applied AI Noncredit Certificate Program, running online from March 11 to April 19, has been designed for business professionals and leaders to supersize brain power by leveraging AI. Learning how and when to best use AI will increase efficiency, boost profitability and deliver more business value, the university announced in a press release Thursday.

According to the release, research shows that AI adoption is positively correlated with superior business outcomes in revenue, cost, and profitability—and this finding holds true across all industries. Notably, industries that are data-intense like banking and insurance will find particular value in adopting AI. But AI is also emerging as a key difference-maker in other areas of business and will benefit leaders and professionals with responsibilities in e-commerce, marketing and social media, healthcare, security, transportation and customer relations.

This certificate encompasses four focused modules that are 100% online and can be completed in six weeks. The Spring 2024 certificate will run from March 11 to April 19. The modules include:

  • Foundations of AI – Provides an overview of AI development over time, including its progress over the decades, significant research and milestones. Experiment with diverse AI tools, encompassing visual AI, conversational AI, AI art generators, and more.
  • AI Applications in Business – Explores how AI can be leveraged in business, most effectively in marketing and customer relations.
  • Ethical & Social Impact – Discusses ethical obligations, human responsibility and societal impacts of AI.
  • AI Implementation – Discusses scenarios that could benefit from the adoption of AI. Investigate how you can apply what you’ve learned by developing strategies for critical business situations.

Upon successful completion of sessions, participants can earn a UW-Green Bay Applied AI digital badge. Registration is now open. To learn more about the certificate program, visit the website or contact Kat Weber, Program Specialist, at 920-663-7317 or weberka@uwgb.edu.  The Applied AI Certificate is sponsored by the Division of Continuing Education and Workforce Training, dedicated to upskilling, reskilling and new skilling.