NCG Hospitality announces redevelopment plan for former downtown Madison College site

Middleton-based NCG Hospitality announced on Thursday their ambitious plan to bring a hub of significant activity to a currently vacant block on Wisconsin Avenue in Downtown Madison, set to open in 2026.  

Under the NCG proposal, which will require a number of City approvals, the former Madison College building would be renovated into a 126 loft-style residential units and commercial spaces. 

The remaining portion of the block will be turned into a dual brand Autograph Collection Hotel and Residence Inn Hotel by Marriott.  

This project will be designed by architectural firm Cooper Carry and will be the first Autograph Collection by Marriott hotel in south-central Wisconsin, according to a press release.

“This is a once in a generation opportunity to contribute back to Madison in a significant way,” NCG chief development officer Andy Inman said in a statement. 

This project will result in 350 guest rooms one block off the Capitol square, the only extended stay hotel in downtown Madison. The new renovation will provide a destination restaurant celebrating the food scene in Madison. Over 10,000 square feet of the space will be used for meetings and events. 

The 5,000 square feet winter garden will be enclosed in an indoor/outdoor space that connects to the hotel lobby with a mid-block courtyard. 

“This is without question the most exciting project in the history of NCG Hospitality and will be an incredible addition to the City of Madison,” Inman said in a statement. “Our goal is to offer Madison’s visitors and locals with a one-of-a-kind vibrant downtown hub with stunning and unique spaces not currently available in the city.”  

There will also be a rooftop lounge and restaurant with views of Lake Mendota, the Capitol, and downtown Madison.