The Wisconsin Women’s Business Initiative Corporation (WWBIC) on Tuesday announced the hiring of Kimberly Massey as the new Northeast Regional Director covering the Fox Valley and surrounding area in Wisconsin.
“We are thrilled to have Kim lead our Northeast region,” WWBIC Vice President of Programs and Operations Kamaljit K. Jackson said in a statement. “Her nonprofit, planning and leadership experience are a perfect fit for this position.”
Massey was first hired by WWBIC a year ago as a Small Business Consultant for the Northeast region. Prior to joining WWBIC, she worked as a fundraising professional for nationally recognized organizations for 25 years, and spent ten years working in startups, entrepreneurship and social innovation.
Kim’s family co-founded Rawhide, a nonprofit organization located in New London with the late Bart Starr and his wife Cherry Starr. Growing up in this environment provided her with a lifetime of seeing the impact on a community when private organizations, small businesses, large corporations and the government all come together.
In her role with WWBIC, Massey will oversee the overall coordination and expansion of WWBIC’s business training and financial wellness programs in Brown, Outagamie and Winnebago Counties, in addition to 16 other counties in northeast Wisconsin.
The Northeast WWBIC regional office opened in 2019 at the Associated Bank building on 1191 N Casaloma Drive in Appleton, and has quickly made a positive impact in the community. In 2022, the Northeast office served 760 clients.
