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Duluth Trading Co. names Heena Agrawal CFO

Heena Agrawal via LinkedIn.

Duluth Holdings Inc, better known as the apparel and accessories brand Duluth Trading Company, today announced the appointment of Heena Agrawal as Senior Vice President and Chief Financial Officer, effective February 12, 2024.

She has recently held similar senior roles at Kontoor Brands, Underwriters Laboratories and Walgreens. After earning her CPA, CFA and MBA from Kelley School of Business at Indiana University, Ms. Agrawal spent the first ten years of her finance career at Procter & Gamble profitably growing billion dollar brands like Crest, leading the integration of Oral-B, leading Oral Care Supply Chain Finance, creating new male personal care category expansion strategies for Gillette & Old Spice, and developing growth models for NA Swiffer & Mr. Clean.

“We are thrilled to have attracted such a seasoned executive to fill the important Chief Financial Officer position at such a pivotal time for Duluth Trading. Heena’s extensive experience and strong finance and leadership acumen will play a crucial role in the development of Duluth’s long-range plans as we remain steadfast on executing the pillars of our Big Dam Blueprint,” Duluth Holdings President and CEO Sam Sato said in a statement.

“It is an honor to be joining the Duluth executive team and I look forward to partnering with Sam and the entire leadership team as Duluth further pursues its growth initiatives. Duluth Trading is uniquely positioned to expand their reach and I am excited to leverage my extensive experience and business acumen to drive the company’s next phase of growth profitably,” Agrawal said in a statement.

Duluth Trading is headquartered in Mount Horeb, about 15 miles west of Madison.